DARMSTADT/LONDON, February 2 2006

After last year's formation of development studios in Singapore and Belgium, 10TACLE STUDIOS starts off the year 2006 with a majority shareholding in Blimey! Games in London. The team of 45 people led by CEO Ian Bell is specialised in the development of ultra-realistic racing games. With this strategic move, 10TACLE expands its development portfolio with a high-class studio which has a proven track record of producing top quality games to international standards.

Blimey! Games Ltd employs many of the talents behind the award winning titles "GTR - FIA GT Racing Game" and "GT Legends". Furthermore, Blimey! Games is developing the sensational followup to "GTR - FIA GT Racing Game", as an independent subcontractor to Simbin Development Team AB in Sweden.

"We couldn't be happier" says Ian Bell, CEO at Blimey! Games and former Head of Studio at SimBin Development Team, AB. "Our successful history and great relationship with 10TACLE has made this alliance an obvious choice. 10TACLE's significant investment in Blimey! Games underscores the strength of this relationship, their faith in us to continue delivering award-winning products, and our commitment to bring extraordinary new experiences to the explosive next-gen market."

"With this shareholding, 10TACLE STUDIOS underlines its claim to develop internationally outstanding top-quality racing games. In our opinion, the Blimey! developers are the most talented team in this segment worldwide and we are very much looking forward to the forthcoming game developments", Michele Pes, CEO of 10TACLE STUDIOS AG, emphasises the importance of this new acquisition.

LONDON, October 7, 2005

Developers from the Award Winning Racing Simulations GTR and GT Legends Form New Company; Blimey! Games is Revving up for Next-Gen and Beyond

Recognizing the videogame market has become more competitive than ever, Ian Bell, former Head of Development at SimBin Development Team AB, along with the majority of the development staff, has created a new company solely dedicated to videogame development.

Utilizing a unique, fully distributed development model, Blimey! Games was born to be competitive in the global videogame market. Facing the exciting reality of developing for next-generation PC and console platforms, and to capitalize on the existing strengths of this award winning development team, key management and developers behind the critically acclaimed titles GTR and GT Legends have formed a lean, streamlined virtual studio dedicated to game development.

This move allows our superb artists and programmers to be more focused than ever. We watched ourselves expand to handle various new roles including the traditional publisher tasks of marketing and promotion, and now we want to concentrate on what is most important for a game developer making great games, said Ian Bell, CEO of Blimey! Games. And thats exactly what were doing.

"While we all enjoyed our time at SimBin, and are immensely proud of the name we established and what it came to stand for, the time is right to move on," said Andy Garton, Technical Director of Blimey! Games. "The opportunity to build on our existing racing simulation technology, for exciting new hardware, and without the management and marketing restrictions previously encountered, is a huge one."

The benefits of globally distributed development for Blimey! Games include an increased quality of life for employees, reduced overheads, and a continuous "assembly line" working method, where tasks are shared between individual developers seamlessly, 24 hours a day, across time zones. This distributed development also provides excellent personal benefits for the employees, including working from home, and the ability to set their own hourly schedules.

Think of it like peer to peer business, said Eric Boosman, Art Director of Blimey! Games. Our brand of distributed development is extremely enjoyable, efficient and encourages high quality through peer review. Excellent communication and project management are the keys.

With their streamlined processes and fantastically experienced skills base, the team at Blimey! Games is geared up for the big next-gen title race and on track for a lead position in this highly competitive market.